I had just big-chopped my relaxed hair because I wanted a specific curl pattern. The only way I could define my curls was with gels — but my hair always felt dry and crunchy. So I asked myself: why can’t curls be defined and soft?
As a scientist, I did what I always do — I formulated. That’s how I created my first flaxseed curly cream: definition like a gel, softness like a cream.
Ironically, once I achieved the curls I wanted, I stopped obsessing over curl patterns and fell in love with my natural texture. I embraced my Afro and shifted my focus from “perfect curls” to healthy hair. That’s when I developed porosity-specific lines designed to hydrate and strengthen hair based on its real needs.
There’s no such thing as good or bad hair — only routines that don’t align.
Then came body oils.
I kept meeting women dealing with extremely dry, ashy skin — reapplying lotion multiple times a day. Most products were filled with mineral oils that sat on the skin instead of nourishing it. So I formulated differently.
Using ingredients like Kalahari melon oil, almond oil, sunflower oil, shea butter, squalane, and vitamin E, I created body oils that absorb fast, restore elasticity, and keep skin moisturized for 24 hours — without grease, without constant reapplication.
I’m Dr. Cynthia Kankeu — mother, entrepreneur, and cardiovascular scientist from Cameroon. Every product we make blends science and nature, using minimal synthetic ingredients and intentional formulation.
This brand is about alignment, nourishment, and self-love.
I recently purchased the fairy dust collection for Valentine's Day. I have really enjoyed the oil and body butter. The body wash is an additional piece to the collection that adds to the wonderful smell lasting longer for the day. I have really enjoyed wearing the fairy dust collection. It is definitely a must buy!