I had just big-chopped my relaxed hair because I wanted a specific curl pattern. The only way I could define my curls was with gels — but my hair always felt dry and crunchy. So I asked myself: why can’t curls be defined and soft?
As a scientist, I did what I always do — I formulated. That’s how I created my first flaxseed curly cream: definition like a gel, softness like a cream.
Ironically, once I achieved the curls I wanted, I stopped obsessing over curl patterns and fell in love with my natural texture. I embraced my Afro and shifted my focus from “perfect curls” to healthy hair. That’s when I developed porosity-specific lines designed to hydrate and strengthen hair based on its real needs.
There’s no such thing as good or bad hair — only routines that don’t align.
Then came body oils.
I kept meeting women dealing with extremely dry, ashy skin — reapplying lotion multiple times a day. Most products were filled with mineral oils that sat on the skin instead of nourishing it. So I formulated differently.
Using ingredients like Kalahari melon oil, almond oil, sunflower oil, shea butter, squalane, and vitamin E, I created body oils that absorb fast, restore elasticity, and keep skin moisturized for 24 hours — without grease, without constant reapplication.
I’m Dr. Cynthia Kankeu — mother, entrepreneur, and cardiovascular scientist from Cameroon. Every product we make blends science and nature, using minimal synthetic ingredients and intentional formulation.
This brand is about alignment, nourishment, and self-love.
I love this oil. Smells good and I get lots of compliments. Waiting on new scents. Like most oils with scents they irritate my skin no irritation at all from this oil.
Stunned by how moisturizing and effective this product is for my son’s hair. It’s incredibly lightweight but packs heavy moisture. Literally on his dry hair, I sprayed water, split his hair into sections and added this product. Exceptional moisturize, curl definition, and his curls were so bouncy. A little goes a very long way. Love love love this product. Especially grateful that it isn’t toxic.